Marketing Management identifies target markets and designs and oversees the execution of activities that promote an institution's products and services. Notes: Some of the goals Marketing Management has are to enable the understanding of customer and stakeholder requirements to position products and services to meet customer requirements, and to develop and maintain brand equity and consistency. Capability Assessment: McKinsey M3 Modern Marketing Model Diagnostic: https://www.mckinsey.com/capabilities/growth-marketing-and-sales/solutions/periscope/solutions/marketing-solutions/modern-marketing-model-diagnostic